We at FarLegal know how people use the Internet.
We read up on all the published articles and for-sale studies on the matter that we can get our hands on.
We also conduct our own studies by interviewing users, organizing focus groups, monitoring usage patterns, administering questionnaires and conducting polls.
We Know Your Target Audience
A website is first and foremost a marketing tool.
If it is not reaching your target audience, it is not doign you any good.
In order to reach your target audience, you need to know who your target audience is and, just as importantly, how your target audience uses the Web.
People Are Searching For You Already!
A 2003 study showed that 60 Million users in the United States started looking for professional services on-line.
35 Million never looked anywhere else.
Those users are finding someone to fill their needs.
Are they finding you?